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The Croc created a new website that reimagined our online identity and brought a fresh perspective to the brand. During this phase, I engaged with them, contributing ideas, and feedback to shape the website's aesthetics, functionality and to uphold the highest standards. This included meticulously reviewing design elements, content, and functionality.
With the new website as a cornerstone, I began the next phase of the brand transformation by extending the revitalised identity to all other touch points. This included crafting pitch decks, templates, marketing materials, email communications and social media content.
