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SRI Executive

Refresh of the SRI brand identity inline with a new website build to reflect the new brand narrative.

Discipline
Branding
Client
SRI Executive
Role
In-house designer

Website development

Digital agency, The Croc, created a new website that reimagined our online identity and brought a fresh perspective to the brand. Throughout this phase, I engaged with them, contributing ideas, and feedback to shape the website's aesthetics, functionality and assist on quality assurance. This included meticulously reviewing design elements, content, and functionality.

Brand development

With the new website as a cornerstone, I began the next phase of the brand transformation by extending the revitalised identity to all other touch points. This included crafting pitch decks, templates, marketing materials, email communications and social media content.